Dr. Bronner’s Mock Campaign

This project is an entry for Breaking and Entering’s quarterly Crowbar Awards. I served as the creative director of this campaign, designing our visual idenity and overall tone. My partner, Finley Schuurmans, was the copywriter and strategist. We set out to show young men that multi-use soap is not something to be ashamed of. Instead, think of all the things you can do with more ROOM ON THE SHELF.